RBC TV invited VLADMIVA as an expert in dentistry.

In early 2026, Trofim Narozhny, Deputy Director of Development for the VLADMIVA Group of Companies, answered RBC's questions about the company's development and competition in the Russian and global markets.

According to Vladimir Chuev, CEO of the VLADMIVA Group of Companies, approximately 25% of dental clinics purchase unlicensed materials imported from abroad. For domestic manufacturers, this presents a regulatory problem in the domestic market.

Furthermore, dentists who began their careers in the 1990s using imported materials seriously underestimate and even dismiss Russian products. However, given technological advances and improved quality, such skepticism is now unfounded. Clinical and scientific studies confirm that domestic manufacturers, including VLADMIVA, are on par with their Western counterparts.

Moreover, VLADMIVA has a quality control department, where every tenth product is thoroughly checked for compliance with international standards. The company is currently actively transitioning to the "Honest Sign" label.

To be closer to dentists—its direct consumers—VLADMIVA actively implements educational projects and interacts with doctors through brand media and social media.

Continuous technical improvement and its promotion help foster a positive attitude toward domestic products.